Jonathan Hopkins, Author at Sonder

10 May What retailers can learn from Harrods

Posted at 16:00h in News by Jonathan Hopkins

What retailers can learn from Harrods Harrods, Woolworths Group and Amazon are three brands reshaping the retail sector and shining a spotlight on the incredible value of owned media and the possibility of unlocking multi-million dollar revenue streams. By developing internal media business units, these companies, along...

10 May Why retailers need to tap into the $96 billion owned media market

Posted at 15:00h in Grocery, News, Retail by Jonathan Hopkins

Why retailers need to shift their focus and tap into the $96 billion owned media market Leaving money on the table is frowned upon by most businesses, but for retailers, it’s a cardinal sin. Retailers are expert at leveraging their assets to drive a better return, yet...

10 May Retailers are the new media moguls

Posted at 14:00h in Blog, Grocery, Retail by Jonathan Hopkins

Retailers are the new media moguls Retailers are poised to generate highly profitable revenue through their media argues Sonder’s Jonathan Hopkins. The Gruen Transfer’s Russel Howcroft said it best when he remarked live on-air how Chemist Warehouse are shrewdly making millions from their suppliers before they’d even...

14 Jan #1 media trend for 2019

Posted at 14:55h in Blog, Grow, New revenue by Jonathan Hopkins

According to the esteemed UK publication Marketing Week, the primary media trend for 2019 is growth of owned media monetisation in ecommerce. Zenith predict it will add around $100bn of new money into the global advertising market next year. If it follows a similar path...

17 Dec 2018: What just happened?!

Posted at 16:31h in Blog, Connect, Grow by Jonathan Hopkins

A hugely significant year (they just seem to keep getting bigger!), here is our review of what just happened through our unique lens: McDonalds, Commonwealth Bank and Sainsbury’s all saw material growth exclusively from owned media We were all shocked into paying more attention to...

19 Nov Christmas is all about…

Posted at 17:53h in Blog, Grow by Jonathan Hopkins

Giving? No, in the world of retail, it’s about sales. There is a growing sense that this year, retailers are focusing on providing valued experiences in-store rather than over-investing in expensive advertising to get people through the door. This is hardly surprising in a climate of...

05 Nov Retail peaks this month. Are you ready?

Posted at 16:01h in Blog, Connect, Grow, Inside-out by Jonathan Hopkins

I just came back from a lovely trip along the Digital Highway Stopped off at a few retailers along the way I called on dear old Amazon To see what they say They took me to their workshop And told their plans to me, so You better watch out You better...

22 Oct Invest in advertising or product?

Posted at 14:44h in Blog, Business, Inside-out by Jonathan Hopkins

We’ve talked in this parish before about the gap between promise and experience. Two years ago we called it the expectation gap. I believe that gap is widening and it seems the greater the promise in advertising, the worse the product experience. You may also...

08 Oct How the latest retail omnichannel experience stacks up

Posted at 16:49h in Blog, Connect, Inside-out by Jonathan Hopkins

This week, swimwear brand Seafolly launched interactive smart mirrors in their fitting rooms for the first time, following the footsteps of fashion retailers Mango, Ralph Lauren and Rebecca Minkoff who pioneered use of the technology in their stores. The intent is to offer greater convenience...

24 Sep McDonalds sees 5x results through owned media

Posted at 18:20h in Blog, Grow, Inside-out, Retail by Jonathan Hopkins

In the US, fast food chain McDonalds have been reaping the rewards of a 3 year investment in building owned media channels like digital screens, digital menu boards, a mobile app and leveraging customer data. The organisation has not stopped advertising on paid media but have...

Author: Jonathan Hopkins