Jonathan Hopkins, Author at Sonder

18 Dec The most effective way for marketers to get into the boardroom

Posted at 16:53h in Blog, Finance, Grocery, Grow, Loyalty, Marketing, New revenue, Travel, Utilities by Jonathan Hopkins

For decades marketers have been trying to shake the “colouring-in department” image and become integral to the business they are part of. However, it is fair to say they have had mixed success. Whilst in some progressive businesses we have seen Marketing titles replaced with...

04 Dec The biggest owned media deal of the year

Posted at 20:38h in Blog, New revenue by Jonathan Hopkins

Australia’s national telco Telstra has long been a pioneer of owned media leverage: they conducted the award-winning THANKS programme almost exclusively through owned channels, they breathed life into tired phone boxes with their free WiFi initiative AIR and they monetise AFL & NRL websites with...

20 Nov What you can learn from an 8 year old

Posted at 21:18h in Blog, Inside-out by Jonathan Hopkins

This post was inspired by a conversation with my 8 year old daughter. Those of you who have children will be familiar with how frequently they come out with surprising, entertaining or shocking statements. Those of you who don’t have children, will just have to...

06 Nov Re-imagining the community hall

Posted at 21:36h in Blog, Brand Purpose, Connect, Finance, Inside-out by Jonathan Hopkins

For years, shopping centres & department stores have used themed events as clever marketing tools to attract customers who then spend money they otherwise wouldn’t have. We’ve all seen the stampede for Santa’s Grotto, the celebrity chef book signing or X-Factor auditions. Now another category...

23 Oct Seeking sonder

Posted at 21:30h in Blog, Connect, Uncategorized by Jonathan Hopkins

Seth Godin is by a country mile, the most visionary, articulate and inspirational marketer on this planet. Author of 18 books including the seminal Purple Cow, he writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. If...

09 Oct How CMOs can rebuild CEO trust

Posted at 20:31h in Blog, Inside-out by Jonathan Hopkins

According to recent research conducted by the Harvard Business Revenue, 80% of CEOs don’t trust or are unimpressed with their CMOs. If that wasn’t shocking enough, it appears as though the frustrations are mutual, with 74% of CMOs stating they believe their jobs do not...

02 Oct Employees are not a company’s best asset

Posted at 20:03h in Blog, Business, Earn, Grow by Jonathan Hopkins

We’ve all heard the line about employees being the company’s most important asset. But are they really? Is an employee more valuable than a customer? When it comes to owned media, customers are far more valuable than employees, mainly through the future potential of the...

28 Sep Raising Dough

Posted at 19:30h in News by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] How Tip Top is innovating the media landscape through owned media assets. Bringing innovation to the table is every marketer’s challenge: innovation that creates a better customer experience and delivers sustainable growth and profitable revenue back to the business....

28 Sep Paid vs owned media – has the pendulum swung too far?

Posted at 19:18h in Grocery, Marketing, News, Travel, Utilities by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The pendulum has swung too far when it comes to brands devoting too much marketing budget towards paid media, according to founding partner of Sonder Communications, Jonathan Hopkins. Hopkins, who worked at UM for eight years, creating and managing...

28 Sep Putting ‘lazy assets’ to work

Posted at 19:18h in News by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Businesses can now quickly and accurately put a global standard value on their owned media assets and generate new, highly profitable revenue streams, according to Sonder Communications. Investment in owned assets such as stores, websites, apps and packaging has...

Author: Jonathan Hopkins