Featured Archives

20 Nov Download our latest Owned media Report & Ranking

Posted at 20:18h in Featured by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2" css=".vc_custom_1657844828061{padding-right: 50px !important;padding-left: 50px !important;}"][vc_empty_space height="40px"][vc_single_image image="21433" img_size="full" alignment="center" qode_css_animation=""][vc_empty_space height="20px"][vc_column_text] FY’24 Owned Media Market Report & Ranking [/vc_column_text][vc_empty_space height="20px"][vc_column_text] Owned media leverage goes mainstream [/vc_column_text][vc_empty_space][vc_empty_space height="20px"][vc_column_text]This year’s report finds marketers’ understanding of the owned media opportunity...

18 Feb Sonder talk to leading marketing journalist Paul McIntyre

Posted at 13:56h in Featured, Finance, Grocery, Loyalty, Marketing, Travel, Utilities by Angus Frazer

Listen below to Sonder’s founders Jonathan and Angus discuss how more and more businesses are realising 90% profit margins from owned media monetisation....

05 Apr Mastercard Executive discusses decades of effective owned media leverage

Posted at 12:55h in Featured, Finance, Loyalty, Marketing by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="yes" type="full_width" header_style="dark" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" background_color="#2f2f31" padding_top="150px" padding_bottom="150px" el_class="gradient_section"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_empty_space height="120px"][vc_column_text css=".vc_custom_1712281366658{margin-right: 40px !important;margin-left: 40px !important;}"] “Owned media is far more efficient than paid media. I’d say in the magnitude of 30-40 per cent.” [/vc_column_text][vc_empty_space][vc_column_text]– Julie Nestor, EVP, Head of Marketing &...