Our proven 3-step process
Making owned media leverage faster, simpler and more profitable
Remove subjectivity from your media value and point to Sonder as the global experts in owned media valuation.
Our proprietary methodology factors in up to 15 variables such as your brand position, audience profile, your category and targeting capabilities. We then overlay your data around media asset performance and customer personalisation capabilities.
Using proprietary global benchmarks we can accurately value every owned media channel within a business across 29 different countries.
Your Media Asset Value (MAV) is based on the number of media formats, the audience size for each and their frequency of use. To give you an idea of category norms, here are the industry averages based on our experience.
Media asset value and strategic observations
Incremental revenue opportunity by asset category
Deep dive into specific asset values
Media ratecard for all channels
Unlock the performance of your assets
Managing owned media is complex, labour intensive and fraught with contractual risk.
Sonder MMS is a cloud based web app that replaces Excel spreadsheets to create efficiencies in the owned media process
Unified platform
Sonder MMS automates the process and aggregates
media channels into one unified place
Custom rate calculation and automated media plans
Live media inventory management
Delivering efficiencies in 3 ways
80% of solutions automated
We help you develop sustainable commercial strategies that deliver a triple win: for your customers, your suppliers and your profitability. We tailor our commercial solutions to meet your specific challenges.
Ready to get more out of your owned media?
If you’d like to discuss the best approach for your business, we’d love to talk
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