Sonder | Angus Frazer
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Author: Angus Frazer

The way we define a media owner is changing rapidly and so too is the way we define an audience. Customers, we would argue, are a more valuable audience than “viewers” or “listeners” or “readers” of typical paid media channels. This is because customers are...

Yesterday, Bloomberg announced that Walmart has been pitching new TV shows to advertisers. These are shows that Walmart are producing and distributing on vudu – the streaming TV service that they own. Wait a minute, Walmart are a traditional retailer… what are they doing producing...

Last week Apple announced that it is shifting focus from handsets to services, in what is Tim Cook’s biggest move since taking over the reins of Apple. Essentially, they are using their powerful customer base to unlock new revenue streams as their core product growth...

It’s easy to get carried away with defining things – be it problems, technologies, behaviours, marketing strategies, media etc. Definitions can quickly become a distraction, one that chews up mental energy, time and therefore money, without adding anything substantive. Worse still, over thinking definitions can...

Nine out of ten Australians are a member of at least one loyalty program. On average, people are members of four loyalty programs, but active in only half of them. Nowadays, there is a plethora of loyalty programs to join. Which isn’t surprising when it...

First-up, this post has nothing to do with Harry and Meghan. You see, there was another high-profile royal event that occurred in 2018 (just not as photogenic) and it’s being hailed as the reason for a “patchy” Christmas retail period. Last year’s Royal Commission into Banking...

Ethical consumerism recognises that every purchase decision comes with a moral choice. Retail brands have to continually improve their sustainability and ethical practices because, in many ways, shopping is the purest expression of morality and, some believe, is more important than voting. Think I’m kidding?...