Sonder | Jonathan Hopkins
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Author: Jonathan Hopkins

Nowadays, innovative thinking rarely comes from the lightbulb moment in the bath. In today’s over-commoditised world, innovation is less about invention and more about finding a better way to do something than it was done before. For years brainstorm facilitators have used techniques to encourage participants...

This article first appeared in Marketing Magazine on 21 January 2016. The recently released Economist Intelligence Report surveyed 62 Australian CMO’s and had two predictions for the marketing function of the future: It will assume complete responsibility for end-to-end customer experiences, and Marketing’s role as a revenue driver...

We’ve all been there. Red face, blood boiling, raised voices, exasperated sighs, frightened children hiding behind the sofa and perhaps even a bit of collateral damage around the house. What situation would create such angst? Frustrating company experiences. That's what. It could be the 15th time you have been...