Sonder | Jonathan Hopkins
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Author: Jonathan Hopkins

What retailers can learn from Harrods Harrods, Woolworths Group and Amazon are three brands reshaping the retail sector and shining a spotlight on the incredible value of owned media and the possibility of unlocking multi-million dollar revenue streams. By developing internal media business units, these companies, along...

Retailers are the new media moguls Retailers are poised to generate highly profitable revenue through their media argues Sonder’s Jonathan Hopkins. The Gruen Transfer’s Russel Howcroft said it best when he remarked live on-air how Chemist Warehouse are shrewdly making millions from their suppliers before they’d even...

The digital age has seen many pioneering businesses fall by the wayside due to their structural inability to adapt, reluctance to adapt or slowness to adapt. Kodak, Nokia and Blockbuster immediately spring to mind. But in today’s connected economy where trust is the most important...

Like them or loathe them, cockroaches are well known for their longevity. The cockroach is estimated to be at least 200 million years old. And since there are cockroach fossils dating back as far as 350 million years, they actually pre-date some dinosaurs! So it was...