Sonder | Jonathan Hopkins
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Author: Jonathan Hopkins

Do you remember what it was like being a teenager? The constant pressure to fit in, striving to be popular, to say the right thing, to wear the right thing, to have the latest thing, talking about yourself constantly, airing your ill-informed opinions on whoever,...

Australia’s national telco Telstra has long been a pioneer of owned media leverage: they conducted the award-winning THANKS programme almost exclusively through owned channels, they breathed life into tired phone boxes with their free WiFi initiative AIR and they monetise AFL & NRL websites with...

Seth Godin is by a country mile, the most visionary, articulate and inspirational marketer on this planet. Author of 18 books including the seminal Purple Cow, he writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. If...