Sonder | Jonathan Hopkins
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Author: Jonathan Hopkins

According to recent research conducted by the Harvard Business Revenue, 80% of CEOs don’t trust or are unimpressed with their CMOs. If that wasn’t shocking enough, it appears as though the frustrations are mutual, with 74% of CMOs stating they believe their jobs do not...

How Tip Top is innovating the media landscape through owned media assets. Bringing innovation to the table is every marketer’s challenge: innovation that creates a better customer experience and delivers sustainable growth and profitable revenue back to the business. Like many FMCGs, the bakery category has...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The pendulum has swung too far when it comes to brands devoting too much marketing budget towards paid media, according to founding partner of Sonder Communications, Jonathan Hopkins. Hopkins, who worked at UM for eight years, creating and managing...

Businesses can now quickly and accurately put a global standard value on their owned media assets and generate new, highly profitable revenue streams, according to Sonder Communications. Investment in owned assets such as stores, websites, apps and packaging has traditionally been regarded as a cost of...

As online consumers lean towards ad-free subscription services, and ad-blocking grows year on year, Jonathan Hopkins explores other ways marketers can maximise their impact and return. The recently released Economist Intelligence Report surveyed 62 Australian CMO’s and had two predictions for the marketing function of the...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Sonder's new MAVmetric tool is about identifying the potential value of owned media assets then helping brands realise it An Australian agency startup focused on helping Australian brands identify the value of their owned media assets and capitalise on...

There is a significant opportunity for brands to use their assets and shift their focus to customer experience, diverting less of their budgets to paid media, Sonder Communications founder Jonathan Hopkins says. Depending on the size of a company, brands could earn revenue – ranging between $2 million...