Sonder | Jonathan Hopkins
3
archive,paged,author,author-jonathan,author-3,paged-7,author-paged-7,qode-quick-links-1.0,ajax_fade,page_not_loaded,,qode_grid_1300,qode_popup_menu_text_scaledown,footer_responsive_adv,qode-content-sidebar-responsive,qode-child-theme-ver-1.0.0,qode-theme-ver-11.2,qode-theme-bridge,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Author: Jonathan Hopkins

There is a significant opportunity for brands to use their assets and shift their focus to customer experience, diverting less of their budgets to paid media, Sonder Communications founder Jonathan Hopkins says. Depending on the size of a company, brands could earn revenue – ranging between $2 million...

Joseph Pilates originally called his work "Contrology" before the world decided to name the exercises after their founder. As businesspeople, we like to control as much as we can and the six principles of Contrology can be applied to achieve greater success: Concentration: If you...

You know time’s are a’changing when…media owners start loyalty programmes in a bid to retain their audiences. That is exactly what Sky TV have recently done in the UK. With the proliferation of content comes the proliferation of audiences and in a first for the...