Sonder | Jonathan Hopkins
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Author: Jonathan Hopkins

Let’s start this week with a quiz. The following phrases were recently researched amongst 2,000 UK and US consumers by agency Wunderman: ‘non-traditional’, ‘trendy’ and ‘ground breaking’. I wonder if you can work out what the research found? Were they: a) The top ranked phrases Marketers...

Marketing is changing at a faster rate than it ever has before. Yet marketing practitioners simply aren’t evolving at the same pace. In the analogue age, marketers researched where lots of people congregate (TV, sport, music), sized them, profiled them and then ‘matched’ segments versus...

Today marks a seminal day in the short history of Sonder. Today we launch a new product. A product which until now did not exist anywhere on the planet. A product which is going to revolutionise how businesses view their own assets. A product which is...