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Packaging is a valuable owned media asset; however, it only has positive value if its social cost is lower than the value it creates. If your brands packaging is harming the environment, regardless of the media value, it is simply a cost to society. A...

This is one of the pivotal questions being posed at the SXSW festival which is on now in Austin, Texas. For the uninitiated, the South by Southwest Festival and Conference has evolved over the last 32 years from a humble music festival with 700 attendees,...

Twenty years in media buying agencies taught me a few things. Chief among these is that businesses tend to overvalue the consumer attention they buy through paid media, whilst squander the attention they command with their customers. Consider the money and time and resource and emotional...

Like a line from a coming-of-age teen movie, the phrase ‘she just gets me’ comes to mind when talking about the impact a good algorithm can have on the relationship between a business and their customers. Don’t worry, this is not a post about the...

It’s easy to get carried away with defining things – be it problems, technologies, behaviours, marketing strategies, media etc. Definitions can quickly become a distraction, one that chews up mental energy, time and therefore money, without adding anything substantive. Worse still, over thinking definitions can...

Like them or loathe them, cockroaches are well known for their longevity. The cockroach is estimated to be at least 200 million years old. And since there are cockroach fossils dating back as far as 350 million years, they actually pre-date some dinosaurs! So it was...

Nine out of ten Australians are a member of at least one loyalty program. On average, people are members of four loyalty programs, but active in only half of them. Nowadays, there is a plethora of loyalty programs to join. Which isn’t surprising when it...

Recently walking past a coffee shop in Melbourne I saw this sign: Coffee $5 Coffee please $4 The first thing it reminded me of was my mother nagging me as a child of the importance of always saying please when you ask for something. The second, a much...

First-up, this post has nothing to do with Harry and Meghan. You see, there was another high-profile royal event that occurred in 2018 (just not as photogenic) and it’s being hailed as the reason for a “patchy” Christmas retail period. Last year’s Royal Commission into Banking...

According to the esteemed UK publication Marketing Week, the primary media trend for 2019 is growth of owned media monetisation in ecommerce. Zenith predict it will add around $100bn of new money into the global advertising market next year. If it follows a similar path...