Sonder | Blog
15413
paged,page-template,page-template-blog-masonry,page-template-blog-masonry-php,page,page-id-15413,paged-6,page-paged-6,qode-quick-links-1.0,ajax_fade,page_not_loaded,,qode-title-hidden,qode_grid_1300,qode_popup_menu_text_scaledown,footer_responsive_adv,qode-content-sidebar-responsive,qode-child-theme-ver-1.0.0,qode-theme-ver-11.2,qode-theme-bridge,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Earlier this month we saw how one of the world’s most progressive entertainment organisations, Netflix, were using owned media to attract people to its shows. This week we discovered one of entertainment’s oldest institutions doing exactly the same. The circus is in town and they...

In the 1975 classic Jaw’s, there is a scene where Roy Scheider’s character, Brody, has just witnessed the Apex Predator up close. Stunned, he say’s to Quint, “You’re gonna need a bigger boat”. Remarkably, the line was unscripted in the film, but it stuck nonetheless. It’s...

One of the most forward-thinking businesses on the planet made a move this week which could well be the shape of things to come: they are buying a billboard company. This isn’t just any billboard company, this is Regency Outdoor which has large format billboards...

Often when monster news cycles dominate the media (cricket cheats, data cheats, social cheats…) smaller, less titillating stories can get missed. Such may be the case with an interview Marketing Week UK did with the Commercial Director of Formula One, Sean Bratches (read here). It’s...

This week served up a sober reminder of how the majority of the world’s population don’t recognise that they are sharing valuable information through online social platforms and even more worryingly, they aren’t aware that their information is being used to influence their behaviour with...

Keiretsu is a Japanese term that refers to an informal grouping of businesses with interlocking relationships and shareholdings. These partnerships are designed to aid and improve each individual business and there are many powerful ones in Japan. For example, Toshiba, Sony, Fujifilm and Suntory Whiskey...

Have you ever felt overwhelmed by constraints? Distribution is squeezing you, legislation hurt you, budget cuts frustrate you or a lack of resource is crippling? We’ve all experienced the feeling of being constrained by factors largely beyond our control, but it is how we react...

You may not know Tim Flattery, but there’s a good chance you know his work… Most recently he launched WPP’s content specialist Wavemaker in North America (before MEC and Maxus folded into it). Tim’s content creation credentials are impeccable – he created and sold the...

Do you remember what it was like being a teenager? The constant pressure to fit in, striving to be popular, to say the right thing, to wear the right thing, to have the latest thing, talking about yourself constantly, airing your ill-informed opinions on whoever,...

It’s often said that what gets measured gets managed. Which is probably true. But just because something is managed does not mean it is being taken seriously. To be taken seriously requires a value.   One of the first things we recognised when we created Sonder...