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Netflix global numbers are phenomenal and scary in equal measure: Netflix has acquired a whopping 150 million subscribers, but has amassed $42BN in debt and longer-term payments relating to content (broadcast rights). Their annual programming budget for Netflix Originals alone is reported to be US$15BN....

There is no one single way to grow and evolve as a business. Sure, consistent sales growth would be great (but not always a reality), a growing pool of potential customers would be amazing, a dynamic and current brand that magnetises people is always helpful....

The way we define a media owner is changing rapidly and so too is the way we define an audience. Customers, we would argue, are a more valuable audience than “viewers” or “listeners” or “readers” of typical paid media channels. This is because customers are...

The digital age has seen many pioneering businesses fall by the wayside due to their structural inability to adapt, reluctance to adapt or slowness to adapt. Kodak, Nokia and Blockbuster immediately spring to mind. But in today’s connected economy where trust is the most important...

Yesterday, Bloomberg announced that Walmart has been pitching new TV shows to advertisers. These are shows that Walmart are producing and distributing on vudu – the streaming TV service that they own. Wait a minute, Walmart are a traditional retailer… what are they doing producing...

Last week Apple announced that it is shifting focus from handsets to services, in what is Tim Cook’s biggest move since taking over the reins of Apple. Essentially, they are using their powerful customer base to unlock new revenue streams as their core product growth...