Sonder | Blog
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Blog

Today marks a seminal day in the short history of Sonder. Today we launch a new product. A product which until now did not exist anywhere on the planet. A product which is going to revolutionise how businesses view their own assets. A product which is...

Making decisions is tough. There are always trade-offs, pros and cons, risks and rewards. But life generally requires us to make decisions, some big, many small.  The problem is that decision making can be exhausting and lead to fatigue and when fatigue sets in, your...

There’s a certain irony to cosmetics marketing. All the focus appears to be on the external, (highly) visible, outward facing subterfuge. Be it the models, the evocative imagery, the glossy magazines, the fashion or, of course, the celebrities.  And all of these paid communications are...

This week at Sonder we’re tapping into our inner-hippie, cleansing our chakras with a wire brush, zoning-in and, most importantly, getting in tune with the seasons.  We all know them – Summer, Autumn, Winter and of course Spring, which, for those of us in the...