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As the world’s first owned media specialist, Sonder is leading the transformation of marketing from cost centre to a profit centre. And now it’s not just us talking about it. Marketing Week UK recently wrote an article highlighting how a number of global businesses are...

Huge budget, magnetic leading man, visionary director, action a plenty and seamless special effects.  All the makings of a brilliant action movie. So why is the latest Jason Bourne movie so brain numbingly dull? If you haven’t seen the movie, it basically starts with an action...

To thrive in today’s high pressure, high expectations marketing world, you need to be more than a high performance “corporate athlete”. You need to bring another dimension. You need to bring your A-game. That is, your “Art-game”. So what is the A-game and how do we bring...

The days of hyper-aggressive competition between brands are being mollified as progressive businesses put aside competitive inclinations in favour of collaboration. Sure, healthy competition can drive people and businesses to innovate and improve. But aggressive competition, the type that blindingly seeks to destroy the enemy and...

Hopefully you took the time to read this image carefully? I would read it again now anyway. This hairdresser is a ‘specialist’. It specialises in short hair, it specialises in long hair, it specialises in beard trims AND (wait for it), it also styles hair! You might think...

It’s a provocative and fundamental question, one that is often neglected while we place our focus and attention on technology, social, content or whatever the latest marketing trend is.   It is easy to confuse a brand with marketing.  The 5, 6 or however many “P’s”...