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Blog

In last week's post, ‘How to get some agency love back’,  we highlighted the importance of honesty in regards to removing the systemic deception and underhand money-making practices pervading the agency landscape.  Having a frank, open and respectful dialogue between client and agency will go...

You could be forgiven for thinking the marketer-agency relationship was broken beyond repair. In the last few years we have lived through a world where ex-CEOs of large media groups admit to widespread ‘stealing’ of their client’s money via publisher kick-backs, where creative agencies continue...

Since starting Sonder a year ago, a business that focuses solely on the Owned Media space, we’ve seen the bulldog-licking-a-lemon expression a few times. It is usually in response to us suggesting that a marketer could put another brand’s advertising on their brand’s owned media...

Certainty.  We all crave it and, in some cases, demand it from our colleagues, partners and suppliers.  But of course, there is no such thing as certainty.  As William Goldman said of the entertainment industry in 1983, “nobody knows anything”.  Which is perhaps more true...

What we measure is what counts.  A universally acknowledged truth is that people adapt their behaviour based on how they perceive they will be measured/compared/judged.  For those of us in the marketing and communication fields, what we measure has largely defined the industry we now...

Here at Sonder, we were excited by recent news that Mountain Dew in the States was reclaiming their digital audience and creating the first ever brand-owned multichannel network (or MCN as they are known). An MCN is an aggregation business which consolidates thousands of digital videos...

Dopamine.  The neurotransmitter that is the cornerstone of consumerism. It’s triggered by the promise of a reward and peaks at the moment just prior to a perceived reward.  And it’s not just major paybacks that trigger dopamine.  When you reach for your mobile phone and press...