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Last week Apple announced that it is shifting focus from handsets to services, in what is Tim Cook’s biggest move since taking over the reins of Apple. Essentially, they are using their powerful customer base to unlock new revenue streams as their core product growth...

It’s easy to get carried away with defining things – be it problems, technologies, behaviours, marketing strategies, media etc. Definitions can quickly become a distraction, one that chews up mental energy, time and therefore money, without adding anything substantive. Worse still, over thinking definitions can...

Nine out of ten Australians are a member of at least one loyalty program. On average, people are members of four loyalty programs, but active in only half of them. Nowadays, there is a plethora of loyalty programs to join. Which isn’t surprising when it...