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Doing what? Apologies for the blatant clickbait headline but it is intriguing that these and other forward-thinking organisations are all building internally what used to be a strictly external marketing function. There is an accelerating trend amongst global power brands to build and rely on in-house...

Chess masters don’t focus on the pieces on the board, they look at the empty space for potential moves. Professional footballers don’t look at the player with the ball, they look at the other players moving into position. Amateurs focus ONLY on the pieces, on...

In a world where everything communicates, the premise of brand fidelity is a competitive advantage. Brand fidelity refers to the faithful reproduction of a brands identity in every aspect of the communications ecosystem. It is achieved when you are being mindful of your intent with...

Being a media owner, like being a world leader (or wife of a world leader for that matter), comes with responsibilities. For businesses, it is especially so when using owned media channels to distribute exclusive content that people love. Last week two headlines in the news...