Sonder | Brand Purpose
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Brand Purpose

Being a one-trick pony is typically regarded as a weakness. It suggests there’s only one thing that you, or your business, does well. Nothing else. Just one thing that you are totally skilled in and have mastered at the expense of all other distractions. I’m...

In a world where everything communicates, the premise of brand fidelity is a competitive advantage. Brand fidelity refers to the faithful reproduction of a brands identity in every aspect of the communications ecosystem. It is achieved when you are being mindful of your intent with...

Myer is a purpose led brand, everything they do is considered in light of their purpose. From the little one percenters to the larger, more overt initiatives. One of these larger initiatives is their commitment to the Wonderland space at their flagship Sydney City store....