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Business

There can be no doubt that programmatic media buying has the potential to change the way brands connect with customers. The promise of more relevant, timely and persuasive communication is intoxicating for a marketer. Coupled with a more efficient media buy and greater transparency, programmatic...

Chess masters don’t focus on the pieces on the board, they look at the empty space for potential moves. Professional footballers don’t look at the player with the ball, they look at the other players moving into position. Amateurs focus ONLY on the pieces, on...

In case you missed it, GDPR is now enforceable as of last Friday. You probably knew it was coming, because your inbox may have experienced an explosion of “We’re Changing our Privacy Policy” emails. Whilst GDPR will affect different business in different ways, all businesses...

In the 1975 classic Jaw’s, there is a scene where Roy Scheider’s character, Brody, has just witnessed the Apex Predator up close. Stunned, he say’s to Quint, “You’re gonna need a bigger boat”. Remarkably, the line was unscripted in the film, but it stuck nonetheless. It’s...