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Connect

In our highly connected economy, where trust and relationships are central, convergence has become a driving force shaping our lives. Convergence is the coming together of multiple separate entities, technologies, functions, experiences or groups. In the tech world, convergence often relates to the fusion of...

The lead up to last Tuesday’s advertising projection on the Sydney Opera House caused phenomenal public backlash and made headlines globally. The projection was advertising The Everest, a horse racing event. In the lead up to the advertising stunt, there were plenty of opinions ranging...

Much like Jane Austen’s novel back in the 19th Century, we have a Sense and Sensibility predicament in media right now. With the likes of Google and Apple recently making their phone screens less addictive, marketers will have to drop the romantic notion that they can...