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Connect

Let’s start this week with a quiz. The following phrases were recently researched amongst 2,000 UK and US consumers by agency Wunderman: ‘non-traditional’, ‘trendy’ and ‘ground breaking’. I wonder if you can work out what the research found? Were they: a) The top ranked phrases Marketers...

In the early 1800’s, John McAdams recognised that the roads in England were in terrible condition and caused major issues for transportation. He realised that if you raised the roads above the adjacent ground, covered first with rock and then stones and then bound with...

Marketing is changing at a faster rate than it ever has before. Yet marketing practitioners simply aren’t evolving at the same pace. In the analogue age, marketers researched where lots of people congregate (TV, sport, music), sized them, profiled them and then ‘matched’ segments versus...

Being “busy” is often a default response when asked “how are you?”. It’s an easy and expected response, but a mindless one that’s become largely meaningless. Sadly, busy is considered a status symbol according to a group of US academics. You can see the Harvard Business...

Making decisions is tough. There are always trade-offs, pros and cons, risks and rewards. But life generally requires us to make decisions, some big, many small.  The problem is that decision making can be exhausting and lead to fatigue and when fatigue sets in, your...