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In a world where growth is the only metric upon which most professionals are measured against, more is becoming the default reaction.  Want to grow sales?  Spend more on advertising.  Want to grow the connections you have with customers?  Create more content.  Want to grow...

Most people loathe waste. Especially people in the marketing and media fraternities where the wastage of money is considered a sacrilege.  Yet wastage is universally acknowledged as a given.  In 1911, John Wannamaker estimated 50% of his advertising budget was wasted, he just didn’t know which...

Nowadays, innovative thinking rarely comes from the lightbulb moment in the bath. In today’s over-commoditised world, innovation is less about invention and more about finding a better way to do something than it was done before. For years brainstorm facilitators have used techniques to encourage participants...