Design Archives - Sonder

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Design

25 Feb How algorithms create lifetime customer relationships

Posted at 20:07h in Blog, Business, Design, Grow, Inside-out by Jonathan Hopkins

Like a line from a coming-of-age teen movie, the phrase ‘she just gets me’ comes to mind when talking about the impact a good algorithm can have on the relationship between a business and their customers. Don’t worry, this is not a post about the...

15 May How not to bottle it

Posted at 20:02h in Blog, Business, Design by Angus Frazer

Let’s talk about Dove, because a lot of other people in the UK are right now. And not in a particularly good way. What’s driving all the chatter? Packaging. Or more specifically, the way Dove have made a range of packaging in the shape of...

11 Jul Q: What is a brand?

Posted at 15:26h in Blog, Brand Purpose, Design, Inside-out by Angus Frazer

It’s a provocative and fundamental question, one that is often neglected while we place our focus and attention on technology, social, content or whatever the latest marketing trend is. It is easy to confuse a brand with marketing. The 5, 6 or however many “P’s”...