Sonder | Grow
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Grow

The days of hyper-aggressive competition between brands are being mollified as progressive businesses put aside competitive inclinations in favour of collaboration. Sure, healthy competition can drive people and businesses to innovate and improve. But aggressive competition, the type that blindingly seeks to destroy the enemy and...

Hopefully you took the time to read this image carefully? I would read it again now anyway. This hairdresser is a ‘specialist’. It specialises in short hair, it specialises in long hair, it specialises in beard trims AND (wait for it), it also styles hair! You might think...

In last week's post, ‘How to get some agency love back’,  we highlighted the importance of honesty in regards to removing the systemic deception and underhand money-making practices pervading the agency landscape.  Having a frank, open and respectful dialogue between client and agency will go...

Certainty.  We all crave it and, in some cases, demand it from our colleagues, partners and suppliers.  But of course, there is no such thing as certainty.  As William Goldman said of the entertainment industry in 1983, “nobody knows anything”.  Which is perhaps more true...

What we measure is what counts.  A universally acknowledged truth is that people adapt their behaviour based on how they perceive they will be measured/compared/judged.  For those of us in the marketing and communication fields, what we measure has largely defined the industry we now...

Nowadays, innovative thinking rarely comes from the lightbulb moment in the bath. In today’s over-commoditised world, innovation is less about invention and more about finding a better way to do something than it was done before. For years brainstorm facilitators have used techniques to encourage participants...