Sonder | Inside-out
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Inside-out

‘Own it’…  It’s a great mantra for businesses and individuals alike who are looking to take responsibility for their destiny.  To own it is to back yourself and recognise that you’ll do a better job of mission-critical functions.  It’s also what’s behind one of the...

Here at Sonder we talk about businesses communicating from the inside-out by starting with their owned assets first. It’s a way for businesses to communicate with more authenticity, effectiveness and clarity. Now, if you think of inside-out communications as a fractal, whereby the same principles...

Marketing is changing at a faster rate than it ever has before. Yet marketing practitioners simply aren’t evolving at the same pace. In the analogue age, marketers researched where lots of people congregate (TV, sport, music), sized them, profiled them and then ‘matched’ segments versus...