Loyalty Archives - Sonder
82
archive,category,category-loyalty,category-82,qode-quick-links-1.0,ajax_fade,page_not_loaded,,qode_grid_1300,qode_popup_menu_text_scaledown,footer_responsive_adv,qode-content-sidebar-responsive,qode-child-theme-ver-1.0.0,qode-theme-ver-11.2,qode-theme-bridge,wpb-js-composer js-comp-ver-6.7.0,vc_responsive

Loyalty

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" header_style="dark" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" background_color="#ffffff" padding_top="150px" padding_bottom="150px" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space height="120px"][vc_column_text css=".vc_custom_1689166508307{margin-right: 40px !important;margin-left: 40px !important;}"] Sonder talks with ANZ CMO Sweta Mehra  [/vc_column_text][vc_empty_space][vc_column_text css=".vc_custom_1689166536406{margin-right: 50px !important;margin-left: 50px !important;}"]After ANZ CMO Sweta Mehra commissioned owned media specialists Sonder to conduct a valuation...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="yes" type="full_width" header_style="dark" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" background_color="#2f2f31" padding_top="150px" padding_bottom="150px" el_class="gradient_section"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_empty_space height="120px"][vc_column_text css=".vc_custom_1689166125792{margin-right: 40px !important;margin-left: 40px !important;}"] Hacks for building a successful owned media business [/vc_column_text][vc_empty_space][vc_column_text]By Jonathan Hopkins - Founding Partner, Sonder | Partner Content This article first appeared on marketing website Mi-3[/vc_column_text][vc_empty_space height="120px"][/vc_column][vc_column...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="yes" type="full_width" header_style="dark" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" background_color="#2f2f31" padding_top="150px" padding_bottom="150px" el_class="gradient_section"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_empty_space height="120px"][vc_column_text css=".vc_custom_1689165754331{margin-right: 40px !important;margin-left: 40px !important;}"] New media roadmap outlined  [/vc_column_text][vc_empty_space][vc_column_text]By Angus Frazer - Founding Partner, Sonder | Partner Content This article first appeared on marketing website Mi-3[/vc_column_text][vc_empty_space height="120px"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no"...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" header_style="dark" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" background_color="#ffffff" padding_top="150px" padding_bottom="150px" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space height="120px"][vc_column_text css=".vc_custom_1689164646623{margin-right: 40px !important;margin-left: 40px !important;}"] Sonder founders discuss owned media market [/vc_column_text][vc_empty_space][vc_column_text css=".vc_custom_1689164434934{margin-right: 50px !important;margin-left: 50px !important;}"]Cartology has made the early running and noise in the bustling supermarket media category...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="yes" type="full_width" header_style="dark" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" background_color="#2f2f31" padding_top="150px" padding_bottom="150px" el_class="gradient_section"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_empty_space height="120px"][vc_column_text css=".vc_custom_1689144101475{margin-right: 40px !important;margin-left: 40px !important;}"] Beyond retailer media: $3.9bn ‘owned’ media wave coming [/vc_column_text][vc_empty_space][vc_column_text]By Paul McIntyre & Brendan Coyne This article first appeared on marketing website Mi-3[/vc_column_text][vc_empty_space height="120px"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no"...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space height="80px"][vc_column_text] Building Your Program's Profitability - Loyalty's Hidden Potential [/vc_column_text][vc_empty_space height="50px"][vc_column_text] In this podcast we discussed potential profitability of using the unique assets, permissions and insights from your loyalty program as a media business, an increasingly...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space height="80px"][vc_column_text] The value of loyalty members as a media asset [/vc_column_text][vc_empty_space height="50px"][vc_column_text] Every loyalty programme owner has invested in capturing the attention and interest of its members, and that attention is often much more valuable than...

Nine out of ten Australians are a member of at least one loyalty program. On average, people are members of four loyalty programs, but active in only half of them. Nowadays, there is a plethora of loyalty programs to join. Which isn’t surprising when it...