14 Mar Everything communicates, so everything matters
All of these are real.
Some good. Some bad.
But all communicate.
So all of them matter.
An airline whose receptionist has a welcoming smile on her face
A gym with a deflated balloon hanging off their sign-up sign
A design business with an interesting font on their business card
A technology business which turns up late to every meeting
An entertainment business which has bands playing in the office
A telecommunications business whose call centre has trouble communicating
A glamour magazine with a clothing allowance for staff
A restaurant with a full answer phone
A health food business with free samples which include carrots & celery sticks
A supermarket with a rotten smell in the fresh fruit area
An online retailer which rewards long phone calls with customers
A hairstylist with a messy newsletter
A business famed for innovation with the latest touch screen technology storewide
A huge furniture business claiming to make your life easier, with 3 parking spots at the collection point
Brands are created and organisations are loved by everything a customer touches.
So don’t leave anything to chance.
Take care to ensure every detail delivers on your purpose.
It could be the difference between being an also-ran and greatness.