Sonder | Living your brand purpose: An intoxicating mix of content and activism
Patagonia’s involvement is incredibly subtle but completely authentic – beautifully walking the tightrope of branded content and authentic storytelling.
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Living your brand purpose: An intoxicating mix of content and activism

Living your brand purpose: An intoxicating mix of content and activism

Outdoor adventure brand Patagonia have got behind real causes in a powerful demonstration of a brand living and breathing its purpose and standing for something meaningful to real communities. Their involvement is incredibly subtle but completely authentic – beautifully walking the tightrope of branded content and authentic storytelling.

Read more about Patagonia’s New Localism strategy in this Fast Company article and click here to understand more about the importance of creating a Brand Purpose.