11 Nov Our Archimedes Eureka moment: Australian Marketers shift investment to owned media channels
According to PWC’s annual Entertainment and Media Outlook report, one in four Australian marketers are now investing between 20 and 30 per cent of their marketing budgets “building and maintaining their own channels”. The report’s editor, Megan Brownlow, said businesses are becoming advertising and media companies in their own right and producing “high quality content”.
The significance of this report’s findings reassured us that we should launch Sonder, the world’s first owned-media specialist. It provided some empirical evidence to compound a personal belief we had around people deserving more from brand interactions.
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