29 Oct Owned media audiences: How to understand your digital customers better
Your proprietary audience is made up of parts, or segments of people. They have different motivations for being there, different buying habits, and are in need of different information. In his book Audience, Jeffrey Rohrs labels these segments seekers, amplifiers and joiners. All these audiences crave one common thing: relevant content. Connect with them with the right message at the right time, delivered on the right channel that meets a personal need.
Outside-in empathetic learning is a critical part of building an owned media infrastructure which delivers on your customers’ real needs. See how to add value here.