Stockland has 40 shopping centres and a vast owned media ecosystem with over 5,000 media formats, so the task of auditing and valuing them all was immense. Sonder were forensic in their analysis, managing to assign new rates to every asset and provide insightful recommendations as to how we package and sell our offering to partners. We are now working through the roadmap to step-change our growth in owned asset commercialisation.
Stockland shopping centres were a sleeping giant of a media business. With over 5,000
advertising units generating over 100M monthly audience impacts and a growing digital screen network with deep national coverage, they were well positioned for growth.
Sonder were engaged to unlock this potential and create a roadmap for maximising leverage of their assets. This involved quantifying the commercial potential, shifting from local to national sales, using shopper data to underpin media recommendations and embracing partner-led ‘solution selling’.
The roadmap identified 10X growth potential which is currently being realised.
If you believe you have untapped media revenues then get in touch and we’ll help quantify and realise that revenue for you
Identifying how to achieve 10X growth