As the largest bank in the country, Commonwealth Bank has a vast owned asset footprint and we had undervalued this media in the past. Sonder accurately valued every media format we own, which now enables us to leverage them more strategically in our business and connect better with our customers.
Large banks have over $150M of complex owned media ecosystems. CBA’s footprint covers extensive digital and physical assets. With over 100 different media formats and multiple stakeholders across their business, the Commonwealth Bank of Australia turned to Sonder to help them better leverage their media assets in their marketing & brand partnerships.
Conducting a Forensic Valuation, Sonder was able to accurately put a value on their media assets and identify ways to leverage the assets to greater effect. Using the valuation, CBA can now more accurately demonstrate the value they are providing partner businesses such as Flight Centre and Myer.
To find out how Sonder can value your owned assets click here.
When leveraging owned assets it is vital to simultaneously improve the customer experience