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Connect Tag

Making decisions is tough. There are always trade-offs, pros and cons, risks and rewards. But life generally requires us to make decisions, some big, many small.  The problem is that decision making can be exhausting and lead to fatigue and when fatigue sets in, your...

There’s a certain irony to cosmetics marketing. All the focus appears to be on the external, (highly) visible, outward facing subterfuge. Be it the models, the evocative imagery, the glossy magazines, the fashion or, of course, the celebrities.  And all of these paid communications are...