Before you can leverage your media assets, you need to put a value on them. With an accurate valuation you can then determine how much to invest in further leveraging them.
What you can expect
Your Media Asset Value (MAV) is based on the number of media formats, the audience size for each and their frequency of use. To give you an idea of category norms, here are the industry averages based on our experience.
Curious to see how you stack-up?
Valuing your assets doesn’t have to be daunting or difficult. There are several ways you can value your owned media assets:
Send us a list of your media assets and the audience numbers and we’ll do the work for you.