Virgin Australia has over 35 owned assets, but we weren’t valuing them accurately and consistently. Sonder were able to change that, allowing us to approach potential commercial partners with absolute confidence in the value of our owned media assets.

Chris Hole
Media Manager
Virgin Airlines

The Sonder media valuation has completely changed our go-to-market approach for American Express Offers. Marketing & media values are now the leading part of the conversation with our merchants. We now recognise the power of our own channels in helping merchants achieve their objectives.

Anthony Tidy
UK Marketing Director
Global Merchant and Network Services
American Express

At KFC we hadn’t been charging partners to use our owned channels. Sonder were instrumental in assessing our true worth and gave us the confidence to start valuing our assets as media channels. It made us reconsider how we use our assets with commercial partners like PepsiCo & Unilever.

Catherine Tan
Global Chief Marketing Officer
KFC

At Myer we are always looking for different ways to make money and owned assets are a very high margin revenue stream. You have infrastructure that exists and with a small investment in FTEs you can generate, tomorrow, an immediate revenue stream. The big play is engaging consumers in a more relevant way and commercialisation, that’s the double jump we’ve experienced.

Michael Scott
Executive General Manager
Brand & Marketing, Myer

As the largest bank in the country, Commonwealth Bank has a vast owned asset footprint and we had undervalued this media in the past. Sonder accurately valued every media format we own, which now enables us to leverage them more strategically in our business and connect better with our customers.

Stuart Tucker
GM – Brand, Sponsorship & Marketing Services, Commonwealth Bank

Stockland has 40 shopping centres and a vast owned media ecosystem with over 5,000 media formats, so the task of auditing and valuing them all was immense. Sonder were forensic in their analysis, managing to assign new rates to every asset and provide insightful recommendations as to how we package and sell our offering to partners. We are now working through the roadmap to step-change our growth in owned asset commercialisation.

Rose Orr
National Manager – Brand Alliance
Stockland Commercial Property

Across our Tip Top bread range we sell in excess of 17M loaves of bread a month. This converts to a significant number of customer connections every day. Working with Sonder we were able to calculate the commercial potential for our bread packaging. We now operate like a media owner, partnering with complementary brands and realising maximum value from our assets.

Graeme Cutler
Marketing and Innovation Director
George Weston Foods