The global authority on owned media
Owned media leverage is lucrative,
but it is complex and time consuming
Over $4BN in additional value already unlocked
We make owned media leverage
easier, faster and more profitable
Trusted by leading businesses
We work with organisations to leverage the assets they own in various different ways.
Virgin Australia has over 35 owned assets, but we weren’t valuing them accurately and consistently. Sonder were able to change that, allowing us to approach potential commercial partners with absolute confidence in the value of our owned media assets.
Chris Hole Media ManagerVirgin Airlines
The Sonder media valuation has completely changed our go-to-market approach for Amercian Express Offers.
Marketing & media values are now the leading part of the conversation with our merchants. We now recognise the power of our own channels in helping merchants achieve their objectives.
Anthony Tidy UK Marketing Director Global Merchant and Network Services American Express
At KFC we hadn’t been charging partners to use our owned channels. Sonder were instrumental in assessing our true worth and gave us the confidence to start valuing our assets as media channels. It made us reconsider how we use our assets with commercial partners like PepsiCo & Unilever.
Catherine TanGlobal Chief Marketing OfficerKFC
At Myer we are always looking for different ways to make money and owned assets are a very high margin revenue stream. You have infrastructure that exists and with a small investment in FTEs you can generate, tomorrow, an immediate revenue stream. The big play is engaging consumers in a more relevant way and commercialisation, that’s the double jump we’ve experienced.
Michael Scott Executive General ManagerBrand & Marketing, Myer
As the largest bank in the country, Commonwealth Bank has a vast owned asset footprint and we had undervalued this media in the past. Sonder accurately valued every media format we own, which now enables us to leverage them more strategically in our business and connect better with our customers.
Stuart Tucker GM – Brand, Sponsorship & Marketing Services, Commonwealth Bank
Stockland has 40 shopping centres and a vast owned media ecosystem with over 5,000 media formats, so the task of auditing and valuing them all was immense. Sonder were forensic in their analysis, managing to assign new rates to every asset and provide insightful recommendations as to how we package and sell our offering to partners. We are now working through the roadmap to step-change our growth in owned asset commercialisation.
Rose OrrNational Manager – Brand AllianceStockland Commercial Property
Across our Tip Top bread range we sell in excess of 17M loaves of bread a month. This converts to a significant number of customer connections every day. Working with Sonder we were able to calculate the commercial potential for our bread packaging. We now operate like a media owner, partnering with complementary brands and realising maximum value from our assets.
Graeme Cutler Marketing and Innovation DirectorGeorge Weston Foods
Our proven roadmap to leveraging owned media assets
There are 3 steps to leverage your owned media:
1 - Value
Firstly you need to accurately value and audit your owned media assets. Sonder provides a third party, independent evaluation of your assets using our proven proprietary methodology.
2 - Unlock
Owned media is lucrative, but it’s complex and time consuming. Our Media Management Software makes owned media leverage faster, easier and more profitable.
3 - Commercialise
We help you develop sustainable commercial strategies that deliver a triple value win: for your customers, your suppliers and your profitability.

1 – Value
Firstly you need to accurately value and audit your owned media assets. Sonder provides a third party, independent evaluation of your assets using our proven proprietary methodology.

2 – Unlock
Owned media is lucrative, but it’s complex and time consuming. Our Media Management Software makes owned media leverage faster, easier and more profitable.

3 – Commercialise
We help you develop sustainable commercial strategies that deliver a triple value win: for your customers, your suppliers and your profitability.
Contact us to unlock more value out of your owned media
CONTACT US
What progressive marketers are saying about owned media leverage
Hear how Myer and Virgin executives are leveraging their owned media