Sonder | Unlocking the hidden value in your owned media assets
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Turning lazy assets into profitable assets

Sonder is the global authority on owned asset leverage.
We generate new, highly profitable revenue streams.

Over $4BN in additional value already unlocked

Owned asset commercialisation delivers sustainable high-margin revenue, improved customer engagement and reduced investment in paid media.

What is Owned Media?

Owned media assets are defined as any consumer touchpoint you own which attracts an audience.

Trusted by leading businesses

We work with organisations to leverage the assets they own in various different ways.

We will generate value for you in 3 ways:

New revenue by selling advertising space to like-minded brands

Improved commercial terms with partners who use your owned media

Savings on your paid media

 

“Harrods Media delivers an important contribution to Harrods Group bottom line with the added benefit of driving retail sales in-store”

 

Guy Cheston
Media Sales Director
Harrods Media

Our proven roadmap to leveraging owned media assets

There are 3 steps to leverage your owned media:

1 - Value

Firstly you need to accurately value and audit your owned media assets. You can do this yourself using our MAVmetric tool, or we can help you.

2 - Unlock

Once you know where the value lies, you develop your assets for improved marketing and better value extraction.

3 - Commercialise

When ready you can create valued owned media solutions for other like-minded brands and generate new revenue and improved commercial terms with partners.

1 – Value

Firstly you need to accurately value and audit your owned media assets. You can do this yourself using our MAVmetric tool, or we can help you.

2 – Unlock

Once you know where the value lies, you develop your assets for improved marketing and better value extraction

3 – Commercialise

When ready you can create valued owned media solutions for other like-minded brands and generate new revenue and improved commercial terms with partners.

Engage With Sonder

Contact us to discuss how we can apply this roadmap to your business

What progressive marketers are saying about owned media leverage

Hear how Myer and Virgin executives are leveraging their owned media