Sonder | Unlocking the hidden value in your owned media assets
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The global authority on owned media

Owned media leverage is lucrative,
but it is complex and time consuming

Over $4BN in additional value already unlocked

We make owned media leverage
easier, faster and more profitable

What is Owned Media?

Owned media assets are defined as any consumer touchpoint you own which attracts an audience.

Trusted by leading businesses

We work with organisations to leverage the assets they own in various different ways.

We will generate value for you in 3 ways:

New revenue by selling advertising space to like-minded brands

Improved commercial terms with partners who use your owned media

Savings on your paid media

 

“Harrods Media delivers an important contribution to Harrods Group bottom line with the added benefit of driving retail sales in-store”

 

Guy Cheston
Media Sales Director
Harrods Media

Our proven roadmap to leveraging owned media assets

There are 3 steps to leverage your owned media:

1 - Value

Firstly you need to accurately value and audit your owned media assets. You can do this yourself using our MAVmetric tool, or we can help you.

2 - Unlock

Once you know where the value lies, you develop your assets for improved marketing and better value extraction.

3 - Commercialise

When ready you can create valued owned media solutions for other like-minded brands and generate new revenue and improved commercial terms with partners.

1 – Value

Firstly you need to accurately value and audit your owned media assets. You can do this yourself using our MAVmetric tool, or we can help you.

2 – Unlock

Once you know where the value lies, you develop your assets for improved marketing and better value extraction

3 – Commercialise

When ready you can create valued owned media solutions for other like-minded brands and generate new revenue and improved commercial terms with partners.

Engage With Sonder

Contact us to discuss how we can apply this roadmap to your business

What progressive marketers are saying about owned media leverage

Hear how Myer and Virgin executives are leveraging their owned media